Events & On Demand

Local media play a vital role in connecting people with the communities they live in. But what is their real impact, and how can local advertising create meaningful connections with audiences? Discover the value of local media, their role in the advertising landscape and the opportunities they offer to brands seeking relevance, proximity and trust.

In an increasingly complex media landscape, demonstrating the effectiveness of advertising is more important than ever. How can we move beyond exposure and reach to understand the real impact of campaigns? Explore the metrics, methodologies and insights that help advertisers make better-informed decisions and prove the value of their media investments.

Marketing is constantly evolving, driven by changing consumer expectations, new technologies and an ever-expanding range of media channels. What does effective marketing look like today? Discover the strategies, insights and best practices that help brands stay relevant, connect with audiences and turn marketing ambitions into measurable results.

As media consumption becomes increasingly fragmented across platforms and devices, understanding audiences requires a more integrated approach. CIM ONE aims to provide a clearer, more comprehensive view of media audiences, supporting better planning, comparison and decision-making across channels. Discover how audience measurement can evolve to meet the needs of a changing media landscape.

The media and advertising industries operate in a rapidly changing regulatory environment, where trust, transparency and responsibility are essential. From evolving legislation to ethical standards and industry self-regulation, understanding the rules is key to building a sustainable media ecosystem. Explore the challenges and responsibilities shaping the future of media and advertising.

Technological innovation, changing audience behaviours and new business models are reshaping the media ecosystem. Traditional boundaries between channels, platforms and players are becoming increasingly fluid, creating both challenges and opportunities. Discover the trends and transformations redefining the industry and explore what they mean for media owners, advertisers and audiences alike.

Artificial intelligence is transforming how media is created, distributed, measured and consumed. It opens up new opportunities for efficiency, creativity and personalisation, while raising important questions about trust, transparency and human expertise. How can the media and advertising industries navigate this revolution responsibly and turn AI-driven innovation into meaningful value?

Where do the media and advertising sector stand today, and what can we learn from the developments shaping their future? To conclude the State of the Union, key industry figures reflect on the main insights and developments explored throughout the programme. They also highlight the shared responsibility we all have in strengthening Belgium’s media and advertising ecosystem. A forward-looking synthesis that brings together the key takeaways and looks to the future with a focus on collaboration, innovation and optimism about what lies ahead for our industry.

Audience measurement is evolving rapidly. In this series, the CIM, Médiamétrie, and leading media groups discuss how new methodologies, cross-media panels, and AI-powered studies are changing the way we understand audience behaviour. Discover how innovation in measurement contributes to transparency, credibility, and smarter decision-making for the entire ecosystem.

The media landscape is changing rapidly. This section delves deeper into the latest trends, developments, and opportunities for local players. Industry leaders share their perspectives on how to adapt to new market dynamics, leverage international insights, and ensure local media and brands continue to thrive despite global competition.

Local media and advertising play a crucial role in the Belgian economy and cultural identity. In this theme, experts explore how advertising stimulates economic growth, supports creativity, and strengthens the bond between brands and consumers—while highlighting the added value of local media and agencies.

No single player can succeed alone in today's fragmented media market. This theme highlights how stronger partnerships between broadcasters, publishers, agencies, and advertisers can contribute to a more resilient and innovative local ecosystem—one that can compete with global platforms and foster sustainable growth.

Policy and self-regulation are essential to ensuring a fair, transparent, and diverse media market. Here, industry representatives and regulators will discuss how governments can better support local media, promote responsible advertising, and implement European frameworks that strengthen freedom and sustainability in our sector.

Artificial intelligence is changing everything—from creativity to measurement and brand strategy. In this instalment, experts explore how AI can improve efficiency, unlock new insights, and help agencies and media companies innovate responsibly, while keeping human creativity at its core. Discover how Belgian industry players are experimenting, learning, and driving groundbreaking projects and technological innovation.

To conclude the State of the Union, key figures reflect on their key insights—and on the shared responsibility we all bear to strengthen the Belgian media and advertising ecosystem. A forward-looking summary filled with collaboration, innovation, and optimism for what's to come.