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Discover the latest news from the CIM: updates, insights and results from our most recent media studies.
State of the Union 2026 - Dubble interview with Stefan Lameire and Koenraad Deridder by MM
Stefan Lameire (CIM): "A common infrastructure is not a cost but an investment in our market's ability to exist and…
CIM State of the Union 2026: local unity is strength
The main conclusion following the CIM and the Raad voor Reclame/Conseil de la Publicité’s State of the Union? The ecosystem of Belgian media,…
"Digital Omnibus: what is at stake for audience measurement?" – Interview with Koenraad Deridder by PUB (translation)
With the Digital Omnibus Package, the European Commission wants to simplify and streamline existing European legislation on digital technologies.…
What Belgium watches, listens to and reads
Insights & Studies
The Results Centre provides an overview of all CIM studies, grouped by medium. You gain quick access to the official reach, profile and consumption figures for TV, radio, publishing, digital and cross-media — a reliable basis for analysis and planning.
Results
1.438.967 & 647.226
The highest-rated program of 2025 in the North is De Mol with 1.438.967 viewers and in the South, the UEFA Nations League football match between Belgium national football team and Ukraine national football team, with 647.226 viewers (4+ Live+28 including web rating) - both broadcast on March 23, 2025.
Programs or video on the large TV screen, and on a computer, tablet, or smartphone.
3h49'
stable daily listening to radio (Total radio RAM)
Total audience and market shares of the participating radio stations.
28.567.379.338
page views for 93 apps and sites.
Results for Belgium and Luxembourg.
34.000.000
average number of copies of printed newspapers and magazines, measured by the CIM, that are distributed monthly.
Paper or digital? The press offering is growing with print, digital editions, websites, and apps.
125.700.000
unique streams and downloads (on an annual basis)
The most popular audio-on-demand content in Belgium (monthly Top 100 of programmes)
More than 40.000
measured panels
Some basic reach results for the main advertising poster networks.
80.000
completed questionnaires since the creation of the MediaWatch Panel.
The CIM CrossMedia studies provide insights into media usage, consumption, and target audiences.
Our partners
dataBreeders
Gemius
GfK
IPSOS
NeuroMedia
Profacts
Streamhub
TechEdge
Media Buying Systems
CIM ONE
We are working hard on CIM ONE, the new, integrated measurement system that accurately brings together all media usage into one uniform, sector-wide standard.
Cross-media insight
Measuring and combining TV, radio, print, and digital media in one overview.
Full view of the customer journey
From first contact to engagement, mapping all touchpoints.
Validated, reliable data
Neutral and objective figures the industry can trust.
Cross-media insight
Measuring and combining TV, radio, print, and digital media in one overview.
Full view of the customer journey
From first contact to engagement, mapping all touchpoints.
Validated, reliable data
Neutral and objective figures the industry can trust.