Strategic
Committees
Strategic Committees are forums where Buy Side and Sell Side collaborate to define CIM strategy and find the right balance between resources, capabilities, and results.
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Tasks of a Strategic Committee
- Identify market needs, including media planning, consumer journeys and analysis requirements.
- Define the scope and objectives of studies and set priorities.
- Arrange budgets and financing of studies.
- Evaluate proposals from Technical Committees and Taskforces.
- Define access, exploitation and publication of data.
- Seek consensus on all of the above aspects.
Types of Strategic Committees
Each Strategic Committee establishes regulations for the studies it oversees, setting out metrics, exploitation and publication modalities, and access and funding rules.
SC CPD (Cross-Media, Publishing, Digital)
Ensures a focus on the consumer and a cross-media and digital approach.
SC Listen, SC OOH, SC Watch
Oversee their respective media studies.
New committees
These can be established by the Board of Directors for specific studies.
Members of the Strategic Committees
Radio & Audio
Jo Snoeckx
DPG Media
Publishing, CrossMedia, Digital
Jonathan Rijavec
Chariman TC Recruitment & Surveys
Space
Publishing, CrossMedia, Digital
Joris De Ryck
Roularta Media Group
Out of Home
Jos Van Campenhout
Chairman TC OOH
Billups
Radio & Audio, Publishing, CrossMedia, Digital
Julien Faucheux
delegate
RTBF
Radio & Audio
Kim Beyns
NGroup
Publishing, Out of Home, CrossMedia, Digital
Koen Van Rhijn
Billups
TV & Video
Laurence Hellinckx
Chairman TC
Omnicom Media Group