List of terms

Transparency starts with clear definitions.
Since media research relies on accurate methodologies and consistent terminology, we have compiled the most important concepts here. This glossary will help you correctly interpret our studies and results.

(
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
A
B
B
B
B
B
B
B
B
B
B
B
B
B
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
C
D
D
D
D
D
D
D
D
D
D
D
D
D
E
E
E
E
E
E
E
E
F
F
F
F
F
F
G
G
G
G
G
G
G
H
H
H
H
H
H
H
I
I
I
I
I
I
I
I
I
I
I
I
I
J
J
K
L
L
L
L
L
L
L
L
L
L
L
M
M
M
M
M
M
M
M
N
N
N
O
O
O
O
O
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
P
Q
Q
R
R
R
R
R
R
R
R
R
R
R
R
R
R
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
S
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
T
U
U
U
U
U
U
U
U
V
V
V
V
V
V
V
V
W
W
W
W
W
W
X
X
X
Z

Confidence interval

Cache

Campaign

Campaign report

CAPI

CASI

CAT (CIM Audio Time)

CATI

CAWI

CIM

CIM Internet Tag

CIM ONE

CIM OOH (Out-Of-Home)

Click

Click through ratio (CTR)

CMP

CNI

Co-branding

CommPass

Compensation

Contact

Contactdistribution

Content provider

Cookie

Crawl

Cross-media behaviour

Coverage

Cumulative reach

Codes of Conduct

Content integration

Cost per thousand / contacts (CPM)

Cost per thousand / readers viewers

Cost per GRP (K/GRP)

Circulation

Correction

Commercial break

Cinema network