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General, CIM General, Testimonials, Event report
State of the Union 2026 - Dubble interview with Stefan Lameire and Koenraad Deridder by MM
Stefan Lameire (CIM): "A common infrastructure is not a cost but an…
General, CIM General, Event report
CIM State of the Union 2026: local unity is strength
The main conclusion following the CIM and the Raad voor Reclame/Conseil de la Publicité’s State…
General, Testimonials
"Digital Omnibus: what is at stake for audience measurement?" – Interview with Koenraad Deridder by PUB (translation)
With the Digital Omnibus Package, the European Commission wants to simplify and streamline…
CIM General, Testimonials, Event report
Media measurement 2.0: 11 takeaways about what technology makes possible today
Once again, the second edition of the CIM Action Session has brought a number of notable…
CIM ONE, Crossmedia, Testimonials
CIM ONE: “Belgium is once again becoming a global player in media measurement” - Luc Suykens (interview UBA)
Belgium is back on the global map of media measurement. With CIM One, the tripartite body…
Publishing, Results
BPX and XMC map audience attention to adverts
In addition to reach figures, insights into attention to advertisements provide important…